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The Identigene Press Room

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Welcome to the Identigene Paternity Test Kit online press room, which provides easy access to press releases, photos, box shots, B-roll footage and a store locator. Please contact David Parkinson or Jacob Moon if you have any questions or need additional information.

David Parkinson
Identigene Public Relations
801.490.1015
david@sorensoncompanies.com

Jacob Moon
Identigene Public Relations
801.490.1017
jacob@sorensoncompanies.com

IDENTIGENE PRESS RELEASES

August 18, 2008 – Fruth Pharmacy Begins Retail Sales of Identigene DNA Paternity Test Kits in West Virginia and Southern Ohio Stores

July 21, 2008 – Huge Demand Follows Retail Store Product Launch with 50,000 Identigene DNA Paternity Test Kits Purchased in Only Nine Months

July 14, 2008 – Identigene DNA Paternity Test Kit Chosen as Editor's Pick by Drug Store News

April 22, 2008 – Over-the-Counter Sales of Identigene's DNA Paternity Test Kits at Local Drug Stores Reveal Family Connections, Bring Relief from Lingering Emotional Questions

March 25, 2008 – Identigene Begins Nationwide Over-the-Counter Retail Sales of DNA Paternity Test Kits in Rite Aid Drug Stores

November 26, 2007 – Sorenson Genomics to Bring the First-Ever Retail DNA Test to Market

RETAIL PHARMACY INFORMATION

CVS/pharmacy Fact Sheet

Rite Aid Fact Sheet

See links to store locators for CVS and Rite Aid locations.

See CVS and Rite Aid locations state by state.

IDENTIGENE PHOTOS

Identigene Paternity Test Kit
Caption: Identigene DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores.
Identigene COO Doug Fogg 1
Caption: COO Doug Fogg displays Identigene DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores.
Paternity Test Kit on Drug Store Shelf 1
Caption: Retail storefront customers find Identigene DNA Paternity Test Kit on the shelf in the family planning section of Rite Aid and CVS drug stores.
Paternity Test Kit on Drug Store Shelf 2
Caption: Retail storefront customers find Identigene DNA Paternity Test Kit on the shelf in the family planning section of Rite Aid and CVS drug stores.
Paternity Test Kit Being Used by Family
Caption: A simple rub of the inside of the cheek with the swab provided allows Identigene DNA Paternity Test Collection Kit participants to obtain DNA samples to send to laboratory.
Paternity Test Kit Being Used by Father
Caption: Now conveniently available at CVS and Rite Aid drug stores, the Identigene DNA Paternity Test Kit is fast, affordable and answers paternity questions with greater than 99 percent certainty.
Identigene Paternity Test Kit
Caption: Identigene DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores.

IDENTIGENE B-ROLL FOOTAGE

B-roll of Identigene Paternity Test Kit in Drug Store
Preview | Full Screen
B-roll of Identigene Paternity Test Kit Being Used by Child, Father and Mother (Part 1)
Preview | Full Screen
B-roll of Identigene Paternity Test Kit Being Used by Child, Father and Mother (Part 2)
Preview | Full Screen
B-roll of DNA Laboratory Preparation for Identigene Paternity Test
Preview | Full Screen
B-roll of DNA Swab Preparation for Identigene Paternity Test
Preview | Full Screen
B-roll of Solution Being Added for DNA Extraction for Identigene Paternity Test
Preview | Full Screen
B-roll of Analyzer and DNA Profiles on Monitor
Preview | Full Screen

IDENTIGENE DNA Testing Center, 2495 South West Temple, Salt Lake City, UT USA | 1-800-DNA-TYPE (800-362-8973) | Direct: (801) 462-1401 | Fax: (801) 462-1403
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