A recent FORBES article revealed the power behind consumer purchase. It highlighted this story: A dad complained to a major retailer about their sending his teenage daughter coupons for baby items. He worried that she would be enticed to get pregnant because of the advertisements for cribs and diapers. Much to his surprise, his daughter was actually pregnant and unfortunately the retailer figured it out before he did!
As long as we are using credit cards, what we purchase and where is totally traceable. In some cases, it is appreciated and it saves us time and money (if they send us coupons). In others it is unsettling because you don’t know what is legitimate and what could be a scam-especially when it comes via email or if it isn’t a major retailer or a familiar brand.
Everyone’s mother used to say, “You are judged by the company you keep.” Isn’t it amazing how old wisdom keeps current with what is going on in our world today?
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